We invest in exceptional entrepreneurs that are gifted and relentless. We help create consumer brands that come to define and dominate their category and make the world a better place to be.

Our first fund has backed several unicorns from inception and had multiple successful exits.

The new fund is about doing the same but with more experience, network and firepower.

JamJar Investments was created by the innocent drinks founders Adam, Jon and Richard.

They started innocent from a market stall and 15 years later sold it for over $700m.

Two days after selling innocent they started JamJar with their fourth partner Katie and have since built a portfolio of Europe’s most exciting consumer brands and a diverse and committed team of professionals from the worlds of finance, FMCG and creative industries.

Our bottom line is we are entrepreneurs first and investors second and we are here to help challenger brands win their fight.

We recently raised $100m for our next fund.

We were oversubscribed and are now closed to institutional investors, but we wanted to give our friends, families and founders the same opportunity.

And on the same financial terms as the big money so you are entitled to the same returns.